Say hello to the
THE Standout Styist
BLUE PRINT
the only blueprint you need to build a luxury client base from scratch, land magazine coverage + earn more in 2026
One time payment $100 (USD)
it’s about time we made your dreams come true…
YOU'RE ALREADY TALENTED, THAT'S NOT THE PROBLEM.
The problem is that in today's industry, talent alone isn't enough.
Standout Stylist is the exact blueprint I used to build a recognisable brand, attract premium clients, land press features, grow my business as a newbie in Los Angeles, and create opportunities beyond the salon floor.
Inside, you'll learn how to position yourself as the obvious choice in your market through branding, content strategy, websites, Meta ads, press opportunities, and marketing systems that actually work.
Because the stylists who win aren't always the most talented.
They're the ones who know how to stand out.
THERE'S ONLY ONE DIFFERENCE BETWEEN YOU + ME…
I knew exactly what luxury clients + brands were looking for.
Not just in the hair itself - but in the positioning, content, website, client experience, and overall perception of a business.
The reality is that premium clients don't buy differently because they have more money. They buy differently because they value different things.
Inside this blueprint, I'm breaking down exactly what worked for me - from building a luxury clientele in Los Angeles to landing press features and opportunities beyond the salon floor.
No gatekeeping. No fluff.
Just the blueprint. And the best bit, it's a workbook you can get through in a weekend.
Repeat after me
I am no longer waiting for opportunities.
I am creating them.
I have the talent.
I can—and will—attract everything I want in my career.
I'VE SEEN IT TIME + TIME AGAIN…
Stylists I genuinely consider more talented than me struggle to attract the same level of demand, bookings, opportunities, and clientele.
Not because they aren't good enough.
Not because they don't work hard enough.
But because talent is only one piece of the puzzle.
The difference is that I understand marketing. As a girl who binged Fashion TV while growing up in the outback, I memorised the formula. I know what catches the attention of the right people, what builds trust, what creates desire, and what makes them choose you over another.
The good news?
None of it has anything to do with being the best hairstylist in the room.
It's about knowing how to position yourself so the right people can't stop paying attention.
Are you getting excited yet?
Introducing
THE STANDOUT STYLIST BLUEPRINT
Build a standout beauty brand, attract premium clients online, automate your business, and unlock scalable income - without burnout, duh.
Let’s take a look at what’s inside
↓
01
BRANDING 1O1
I don't care if you're renting a chair in a salon. It's time to level up.
The goal isn't to appeal to everyone.
The goal is to become unforgettable to the right people.
02
CONSISTENCY
If your social media looks cute but your customer journey sucks, you're loosing people. Dream harder + appear bigger than you are. This is key to opening the right doors.
03
SOCIAL MEDIA
I get it, you're tired. There's so much noise everywhere about how to grow on socials. This lesson is no fluff, straight to the point + it's all about going deeper + not wider babe. Let's keep it simple + go hard.
04
WEBSITES
Yes, even if you're a solo queen - we are building you a sxc website, babe. Trust me, you're about to look like the most professional, most sought after stylist in your area. 'Cos you are
05
META ADS
The best ads don't feel like ads at all. They feel like the right message reaching the right person at the right time.
Before you boost a post, make sure you've built something worth amplifying.
06
PRESS FEATURES
People often think press features happen because of luck, connections, or expensive PR agencies.
I've never paid for any article I've featured in. (insert Goop, Marie Claire, Harpers Bazaar, Fashion Journal etc. here)
07
MARKETING TIPS
The most successful stylists don't rely on one marketing channel.
They create multiple opportunities for people to discover, trust, and remember their brand.
DID YOU KNOW…
It took me 16 years to build this.
—you will learn everything in a weekend.
I’m not holding back and I’m not keeping secrets; this is the real deal, designed to walk you through tried-and-true strategies in small, bite-sized steps.
Become the obvious choice in your niche + area
Attract higher-quality, higher-paying clients + earn more
Build a brand people instantly recognise and trust (this will open many doors)
Create content that converts followers into bookings - dw we're keeping it simple
Position yourself as an expert and attract new opportunities
Build long-term demand for your business (this gives you the option to diversify + create passive income streams in the v near future)
Ok, so how can i access these secrets?
The kind of knowledge contained in this guide can run into the thousands depending on who you’re buying from. But my commitment to you is not only to give you education that actually works—it’s to give it to you at a price that doesn’t break the bank. That’s why for a limited time only, (June 2026) I’m offering the Standout Stylist blueprint for only…
$100 USD
Reg. $500
customer testimonials
EMMA - UNITED KINGDOM
‘Mikki Auld, you’ve created a masterpiece'
MOOSH SALON - AUSTRALIA
'I just want to say ‘ thank you!’ I love how easy it is to follow and ALL of the hard work has been done for us. I am so excited to implement EVERYTHING.'
GenEvieve - united states
'It is AMAZING. The content is phenomenal, I wish I had this when I very first opened my business. I can't wait to see the results once I implement this.'
Over the past decade, I've built, scaled, and operated three successful salon businesses, eventually growing a 7 figure company before selling two salons and stepping away from day-to-day operations to pursue a new chapter in the United States.
One of the biggest tests of everything I teach inside this blueprint came when I left Australia. I walked away from an established business, a loyal clientele, and a reputation I'd spent years building to start again in Los Angeles. (Like, what crazy person would do that!)
Within 12 weeks, I had rebuilt a luxury clientele from scratch.
Not because I knew people.
Not because I had a huge following.
But because I understood branding, positioning, marketing, and what premium clients are actually looking for.
Along the way, I've been featured in publications including Goop, Marie Claire, Harper's Bazaar, InStyle, Refinery29, Fashion Journal, and Russh—without paying for PR representation or paid placements. Yep, it's all been for free.
Everything you'll learn inside this blueprint comes from real-world experience, trial and error, and strategies I've personally used to create demand, attract opportunities, and build a career that extends far beyond the salon chair.
WHAT ARE YOU WAITING FOR?
It’s time to up your game doll, because there's a whole world of opportunity out there.